Something that was especially interesting to me was the section on writing good survey questions. I think when you are trying to write a survey for customers, you need to take into account any kind of misinterpretations there could be out there. You also have to frame your questions in a way that will get people to respond honestly. I never really thought about surveys that much before, but after reading that section I can understand them a little better now.
Something that was confusing to me about the reading was the section on pricing strategies. It wasn't too clear to me how entrepreneurs set prices and for what reasons.
Two questions I would ask the author would be 1) How specifically do entrepreneurs set the prices for their products, and 2) What do you think the best way is to do research on a customer base? (i.e. surveys vs. interviews).
Again, I didn't really disagree with anything the author said. I think doing your research on your potential customers is critical when pursuing a new business venture because you can accurately get an idea for how to format your marketing techniques. For example, if you are creating a business for college students to get cheap textbooks, you need to understand the preferences of students across the board. You need to understand their points of view from that point in their life and consider how that might change over time. Over all, I thought the author did a great job in describing this to readers and it was very easy to understand.
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