Something that really stood out to me in the reading was the section describing consumer habits in the 1960s. During the 60s, it was very surprising to me to learn that consumer habits were basically going in reverse. For example, people with less education were becoming more affluent and therefore demanding better goods. Then, due to lack of creativity in marketing, advertising became boring and monotonous. This dramatically changed in the 70s, which was interesting to me because I don't really know much about the history of advertising.
Something that did confuse me about the reading, though, was why consumer patterns changed so dramatically in the 60s. This doesn't make much sense to me.
Two questions I would ask the author would be 1) Why did consumer patterns change in the 60s and 2) What marketing tactic such as color, music, etc. have the greatest success with consumers?
There wasn't really anything in the reading that I disagreed with. Though I do not have a strong background in marketing, I can definitely understand the logic behind certain marketing tactics in business. A business has to pay special attention to consumer patterns so that they know what is working and what isn't. There is a lot of psychology involved in marketing a product. One has to take into account the tendencies of people's mind and what grabs their attention the best. This article explained very well the process in which businesses study the mind of the consumer and how they can persuade them to buy their product or service in the best way.
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